top of page
CEO Picture_edited.jpg

Camila Martinez 

Founder & CEO - Figura Cosmetic Tourism & Plastic Surgery

  • Instagram

The Story Behind FIGURA

Born in Colombia but raised in Canada, I've always felt a strong connection to my roots. After completing my business and finance degree, I followed my heart and went backpacking in Colombia. While there, I saw first-hand the struggles people faced on a daily basis and felt compelled to make a difference. For five years, I worked and volunteered in the international development sector by using my business knowledge to help promote economic growth in different regions. I ended up travelling to Peru, Honduras, Nicaragua and Ecuador, but always going back to Colombia.

​

Anytime I was in Colombia, because of the affordable prices of cosmetic procedures, I started regularly getting things done that I would not be able to afford in Canada. From facials to Botox to laser hair removal, even hair extensions were cheaper in Colombia.

​

For the next part of my story, you must know that my eyesight was as bad as a bats'! Knowing the price difference in procedures, I decided I needed to get LASIK. After endless research, I found a highly qualified doctor and got the surgery! The procedure cost a fraction of the price in Canada and changed my life in the best way possible. I now have 20/20 vision.

​

Of course, as you may be thinking, this whole experience sparked the idea for FIGURA, and I threw myself into researching the plastic surgery and cosmetic industry in Colombia to help foreigners make safe and smart choices when getting any cosmetic procedure done abroad. It turns out that Colombia is a plastic surgery hub, there are hundreds of experienced doctors that offer high-quality services. I met many amazing people in my journey including nurses, estheticians, doctors, and dentists.

​

After my Canadian friends heard about my experience, they were intrigued and wanted to know more. After seeing before and after pictures and reading testimonials of results, my friends all wanted to go to Colombia. I helped them arrange everything to get breast augmentations, BBLs, Veneers etc. The rest is history, FIGURA was realized - an amazing company for women around the world to feel empowered and confident.

Let your dreams blossom 

Figura White Logo (5000 × 5000 px).png

Opening Hours

Monday-Friday: 9am to 4pm

Saturday: 9am to 4pm

Sunday: Closed

+1 587-599-5830

+57 301-766-8103

  • Instagram
  • White Facebook Icon

Please read our full disclaimer before accessing and using this website or mobile application.

By proceeding, you agree to the following:

​

The information provided is for general informational purposes only and should not be considered professional advice. Consult qualified professionals for specific concerns.

​

We make no warranty or representation regarding the accuracy, completeness, or timeliness of the information provided. Your use of this website is at your own risk.

​

We are not responsible for any claims, liabilities, or damages arising from your use of this website.

​

Links provided are for informational purposes only and we are not associated with any linked entities. Verify insurance options and consult a lawyer before making agreements.

​

Transactions or communications related to insurance are between you and the insurance provider.

​

We may collaborate with doctors and receive fees for patient introductions or collaborations to enhance information and services provided on this platform.

​

While we strive for accuracy, we make no warranty that the information is free of errors or omissions.

​

Testimonials reflect user experiences and opinions, which may vary.

​

Your use of this website constitutes acceptance of any updates or modifications to these terms.

​

If you do not agree, please discontinue use.

Reinvent Yourself

Feel Great In Your Own Skin

© 2023 by Figura Inc

bottom of page