Camila Martinez 

The Story Behind FIGURA

Born in Colombia but raised in Canada, I've always felt a strong connection to my roots. After completing my business and finance degree, I followed my heart and went backpacking in Colombia. While there, I saw first-hand the struggles people faced on a daily basis and felt compelled to make a difference. For five years, I worked and volunteered in the international development sector by using my business knowledge to help promote economic growth in different regions. I ended up travelling to Peru, Honduras, Nicaragua and Ecuador, but always going back to Colombia.

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Anytime I was in Colombia, because of the affordable prices of cosmetic procedures, I started regularly getting things done that I would not be able to afford in Canada. From facials to Botox to laser hair removal, even hair extensions were cheaper in Colombia.

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For the next part of my story, you must know that my eyesight was as bad as a bats'! Knowing the price difference in procedures, I decided I needed to get LASIK. After endless research, I found a highly qualified doctor and got the surgery! The procedure cost a fraction of the price in Canada and changed my life in the best way possible. I now have 20/20 vision.

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Of course, as you may be thinking, this whole experience sparked the idea for FIGURA, and I threw myself into researching the plastic surgery and cosmetic industry in Colombia to help foreigners make safe and smart choices when getting any cosmetic procedure done abroad. It turns out that Colombia is a plastic surgery hub, there are hundreds of experienced doctors that offer high-quality services. I met many amazing people in my journey including nurses, estheticians, doctors, and dentists.

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After my Canadian friends heard about my experience, they were intrigued and wanted to know more. After seeing before and after pictures and reading testimonials of results, my friends all wanted to go to Colombia. I helped them arrange everything to get breast augmentations, BBLs, Veneers etc. The rest is history, FIGURA was realized - an amazing company for women around the world to feel empowered and confident.